It's a simple proposition

For every weapon that appears on screen, a financial donation of £10 is pledged to help secure the destruction of a surplus or illicit weapon in communities affected by war or armed violence.

ONE LESS GUN

DROPPODS FOR VETERANS

Using film to fight reality

Gun Neutral is a call for the film and game industry to use the fictional weapons we seeon screen as a new form of currency to help us take as many surplus and illicit small arms out of circulation.

GUN NEUTRAL

Martin Scorsese backs Gun Neutral

"The director adds his support to a campaign begun by a British artist who wants the film industry to help tackle gun violence" The Guardian

Beyond the box office; a new kind of social capital.

GUN NEUTRAL IS AN INNOVATIVE PROGRAM THAT TURNS DEPICTIONS OF FICTIONAL FIREARMS INTO OPPORTUNITIES FOR REAL-WORLD IMPACT.

Gun Neutral is a call for the film and game industry to use the fictional weapons we see on screen to facilitate the destruction of surplus and illicit small arms in the real world and directly tackling the real consequences of weapons and their often-devastating effect on people and communities around the world.

By aligning fictional representation with tangible disarmament efforts, Gun Neutral bridges the gap between cultural consumption and social responsibility.

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Exibits in films and games.

Gun neutral is an ethical not a moral proposition, it’s an opportunity to use the guns we consume to save lives.

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GUN NEUTRAL IS AN ETHICAL NOT A MORAL PROPOSITION, ITS AN OPPORTUNITY TO USE THE GUNS WE CONSUME TO SAVE LIVES.

By participating, creators make a public commitment to address the real-world implications of fictional gun use, recognizing that while onscreen violence entertains, actual violence devastates lives.

This approach allows storytellers to engage audiences meaningfully, fostering awareness while funding the destruction of surplus and illicit weaponry and other socially responsible projects.

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